The Impact of Website Speed on SEO and User Experience

Website speed is a critical factor for both search engine rankings and user satisfaction. Slow-loading websites increase bounce rates, reduce conversions, and negatively affect search engine visibility. Search engines like Google consider speed a ranking factor, which means a faster site can help you rank higher. Use tools like Google PageSpeed Insights or GTmetrix to identify performance bottlenecks, and optimize images, enable caching, and use a Content Delivery Network (CDN) to improve load times. A fast-loading site ensures a seamless experience, boosting both traffic and retention.