Content Audit Challenge: Refresh, Revive, and Reimagine Your Content Library

Purpose:
A content audit is a powerful activity to help businesses analyze and optimize their existing content. It identifies what's working, what’s outdated, and what can be repurposed to drive more value.

Steps to Run the Activity:

Set Clear Goals:

• Are you looking to improve SEO? Update outdated content? Drive more engagement? Start by defining the purpose of the audit.

Inventory Your Content:

• Use a spreadsheet or a content management tool to list all your existing content assets (blog posts, videos, whitepapers, etc.). Include metadata such as publication date, traffic stats, and keywords.

Evaluate Performance:

• Review metrics like page views, bounce rate, conversions, and social shares to identify high-performing content.
• Flag low-performing content for revision or removal.

Check for Relevance and Quality:

• Assess whether the content is still relevant to your audience.
• Update facts, links, and visuals to align with current trends and branding.

Identify Opportunities for Repurposing:

• Transform blog posts into infographics, turn videos into bite-sized social media content, or combine articles into an eBook.

Organize and Tag Content:

• Use categories, tags, and metadata to make your content library searchable and accessible.

Create an Action Plan:

• Define specific actions for each piece of content (e.g., update, republish, optimize, or delete).
• Set a timeline for implementation.

Engagement Ideas for the Challenge:

• Host a live webinar or workshop guiding participants through a mini-audit.
• Create a downloadable "Content Audit Checklist."
• Offer a prize for participants who complete the challenge (e.g., a free consultation or CMS trial).